How we select products
A clear process for brands and products — so the catalogue stays curated, useful and transparent.
Selection framework
Brand credibility
Established brands with a clear manufacturing and quality story.
Formulation & ingredients
What is in the product must be understandable and appropriate.
Transparency
Labelling, serving and usage information should be easy to find.
Catalogue fit
Does it belong in Vitasun’s curated assortment — or is it noise?
Routine usefulness
Can it support a real need or routine our customers care about?
What we avoid
We avoid overcrowding the shop with weak fits, unclear formulas or products that exist only to inflate the catalogue. Edit this section with your final selection criteria.
From selection to the product page
Once a product is selected, key details — benefits, ingredients, daily serving and how to use — are surfaced clearly on the product page so customers can decide with confidence.